Anna Perkins

As Chief Marketing Officer at clearBorder, Anna leads our communications, strategy and positioning – ensuring our insights reach the people who need them.

With over 25 years of experience across global brands like Samsung, HP and Vodafone, as well as boutique consultancies, she brings a wealth of cross-sector marketing expertise.

Anna is driven by curiosity and collaboration: relishing the opportunity to learn new sectors and shape how an organisation communicates. An avid reader – of fact and fiction – she always has a book (or several) on the go, and never leaves home without one!

Expert Insights From Anna Perkins

Thought Leadership

The cost of not knowing your supply chain: why due diligence is a boardroom capability

Supply chain visibility has become a commercial and regulatory necessity. Export controls, sanctions and forced-labour legislation increasingly require organisations to understand not only their direct suppliers, but also the technology, materials and sub-tier relationships embedded throughout their supply chains. Businesses that can evidence where products originate, how they are manufactured and who ultimately receives them are better positioned to protect market access, reduce disruption and demonstrate compliance under growing regulatory scrutiny.
The cost of not knowing your supply chain: why due diligence is a boardroom capability
Thought Leadership

Farnborough Airshow 2026: What the defence industry is thinking

Farnborough 2026 reinforced that defence capability is no longer defined solely by military platforms, but by the industrial ecosystems that support them. Sovereignty, resilient supply chains, affordable mass, autonomous systems, and trusted international partnerships are rapidly becoming board-level priorities. In this ClearBorder Watching Brief, we explore the seven strategic signals shaping defence procurement and industrial policy, and what executive teams should do now to strengthen resilience, reduce dependency, and prepare for an increasingly complex geopolitical landscape.
Farnborough Airshow 2026: What the defence industry is thinking
Defence

Digital alliances, and how data became the connective tissue of modern defence

Modern defence capability depends on trusted digital alliances. As data, AI, cloud platforms, and shared engineering environments become central to defence programmes, organisations must understand the digital relationships that shape capability, sovereignty, and long-term strategic resilience.
Digital alliances, and how data became the connective tissue of modern defence

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