Christopher Salmon clearBorder CEO in dark blazer and white shirt against white background

Christopher Salmon

Chief Executive

On 2 April, Donald Trump announced a new round of tariffs as part of his so-called ‘liberation day,’ marking a significant shift in US trade policy. The repercussions of these changes were expected to unfold in the coming weeks and months, affecting businesses and global trade relationships.

Immediate Trade Implications

The announcement followed the imposition of 25% tariffs on imports of automobiles and specific automobile parts, which took effect on 3 April. The newly introduced tariffs also had the potential to create disruptions in trade operations, border controls, and compliance requirements.

Navigating Uncertainty

Businesses face a complex landscape, with uncertainty surrounding the extent and enforcement of these trade measures. In response, clearBorder are working closely with organisations to analyse the implications and support them in navigating the evolving trade environment.

Staying Informed and Prepared

In the days and weeks following the announcement, clearBorder will continue to monitor developments, providing insights and strategic guidance to businesses affected by the changes. By staying informed and proactive, companies could better position themselves to manage new trade requirements and mitigate risks.

For tailored advice on how these tariffs impact your business, contact us at info@clearborder.co.uk.

Other interesting reads

Strategy & Horizon Scannning

Steel and Aluminium at a Crossroads: Supply Chains, Tariff Wars, Business Impacts

  TLDR 2025 reshaped steel and aluminium supply chains. U.S. tariffs, EU uncertainty, and Chinese overcapacity have all driven structural rerouting, pricing instability, and compliance pressure. Businesses elevating metals sourcing […]
Steel and Aluminium at a Crossroads: Supply Chains, Tariff Wars, Business Impacts
Strategy & Horizon Scannning

Introducing our new podcast series ‘Borders for the Boardroom’

“Borders for the Boardroom” is a podcast series brought to you by the team at clearBorder. In these short episodes, we introduce you to all things trade and borders providing […]
Introducing our new podcast series ‘Borders for the Boardroom’
Strategy & Horizon Scannning

A fragile reset? What the US–China tariff truce means for cross-border trade strategies in 2026

In late October 2025, a diplomatic thaw between Washington and Beijing produced a narrowly scoped trade “pause” – a tactical (and temporary) easing of the headline tensions which have dominated […]
A fragile reset? What the US–China tariff truce means for cross-border trade strategies in 2026
Secret Link